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How politics can hurt your fan base

It’s hard not to get caught up with politics when it is constantly in your face in the media. Many artists have done this on their own sites, blogs, and social networking profiles, but it can be a bad...

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The 10 Commandments of Music 2.0

According to Hypebot.com there are 10 Commandments of Music 2.0: The first Commandment “Thou Shalt Not Worship False Prophets – Neither a record deal or auto-tune are your saviors.” Coming in at a...

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How to present yourself, your music and your career.

Planning then crafting a clear strategy before promoting yourself is the first step in a successful music marketing campaign. It’s an exciting and enthusiastic time, but be careful, the internet is a...

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Press Releases – an important part of publicity campaigns

Using a well-written press release and highly targeted campaign to announce your music-associated event, such as a CD release, an upcoming tour, or a charity concert, can get you more publicity than...

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Why your Kickstarter fundraising campaign failed

Many artists these days are using Kickstarter or similar services to raise funds for their next album, which is a great idea. But they often fail. Why? According to veteran music industry consultant...

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