How politics can hurt your fan base
It’s hard not to get caught up with politics when it is constantly in your face in the media. Many artists have done this on their own sites, blogs, and social networking profiles, but it can be a bad...
View ArticleThe 10 Commandments of Music 2.0
According to Hypebot.com there are 10 Commandments of Music 2.0: The first Commandment “Thou Shalt Not Worship False Prophets – Neither a record deal or auto-tune are your saviors.” Coming in at a...
View ArticleHow to present yourself, your music and your career.
Planning then crafting a clear strategy before promoting yourself is the first step in a successful music marketing campaign. It’s an exciting and enthusiastic time, but be careful, the internet is a...
View ArticlePress Releases – an important part of publicity campaigns
Using a well-written press release and highly targeted campaign to announce your music-associated event, such as a CD release, an upcoming tour, or a charity concert, can get you more publicity than...
View ArticleWhy your Kickstarter fundraising campaign failed
Many artists these days are using Kickstarter or similar services to raise funds for their next album, which is a great idea. But they often fail. Why? According to veteran music industry consultant...
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